行销力兵法 - 中国最具行销力房地产广告公司,广州十大地产广告公司,中国最值得信赖的房地产广告机构.中国壹线房地产广告公司、中国实效房地产广告公司、广州实力地产广告公司、广州十佳房地产广告公司、广州新睿房地产广告公司、一线房地产广告公司、中国最具销售力的房地产广告公司、广州最具竞争力的房地产广告公司.中国房地产意见领袖、中国品牌房地产广告公司.中国壹线行销力地产广告公司.广州知名地产广告公司.中国实效地产广告专家.中国十大地产广告机构.广州实力地产广告公司.
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    行销力兵法
    如果说战争是政治利益不可调和的产物,那么在全球化知识经济的今天,最不可调和、最能够体现实力和智慧的较量莫过于行销力。
                                                                                                                                                                                             

    行销力兵法之谋攻篇
    夫未战而妙算胜者,得算多也;未战而妙算不胜者,得算少也。多算胜,少算不胜,而况于无算乎!
    一个项目的成功是由成功的城市语言,成功的规划语言,成功的建筑语言,成功的环境语言等等构成的一个项目的推广成功,将如上种种成功的语言结合成功的营销语言,用成功的广告语言翻译给受众了解。
    行销力每一次的推广成功的背后,都是策略团队具备对项目所有语言的全面深入的了解能力,从而导出一针见血而不是隔雾看花的广告语言。
                                                                                                                                                                                             

    行销力兵法之奇正篇
    凡战者,以正合,以奇胜
    创新思维,出奇制胜!找准项目的独特卖点,精心布局,步步为营,树立项目的排他性、唯一性、权威性,方能御敌于千里之外。那些走马观花,浅尝辄止,痴心面面俱到而力有不及,妄想依靠华丽的辞藻蒙混过关,注定会损兵折将,败走麦城!
                                                                                                                                                                                             

    行销力兵法之虚实篇
    兵之胜,避实而击虚
    一个好的策略方案要虚实相济,虚实相生。“实”就像面粉,“虚”就是酵母。光有面粉蒸不出好馒头,光有酵母也做不成馒头,只有面粉和酵母有效结合,才能做出又大又香的馒头!理性和感性要双管齐下,才能触动目标人群的神经。
                                                                                                                                                                                             

    行销力兵法之知胜篇
    知胜有五:知可以战与不可以战者胜,识众寡之用者胜,上下同欲者胜,以虞待不虞者胜,将能而君不御者胜。此五者,知胜之道也。 
    预见是行销力之源泉;谋划是行销力之前提;创新是行销力之灵魂;整合是行销力之血脉;执行是行销力之保障。掌握这五种兵器,才能在市场战争中纵横捭阖,游刃有余!
                                                                                                                                                                                             

    行销力兵法之形圆篇
    浑浑沌沌,形圆而不可败
    战略策划是一项系统工程,而不是靠一个点子和创意。策划当然需要点子和创意,但点子的作用有限,它们就像一颗颗散落的珍珠,如果把它们编成一个美丽的项链,就会得到意想不到的效果,产生非同凡响的价值!
                                                                                                                                                                                             

    行销力兵高境篇
    不战争而屈人之兵,善战也
    商战的最高境界是哲学的把握,注重文化内涵。所谓开发一种产品,就是开发一种理念;营销一种产品,就是营销一种文化。真正的高手是做文化,文化就是这样一种东西,于无形无影之中屈人之兵,大获全胜。
                                                                                                                                                                                             

    行销力兵法之借势篇
    安则静,危则动,方则止,圆则行。故善战人之势,如转圆石于千仞之山者,势也。
    谋之大者,善于借势。巧借势,借大势,才能起到化腐朽为神奇的效果。就一个具体项目而言,对其历史背景要透彻了解,对市场变化要洞若观火,对竞争对手要随时掌握其风吹草动,在合适的时机借势而上,一战而胜!
                                                                                                                                                                                             

    行销力兵法之布局篇
    不知山林、险阻、沮泽之形者,不能行军 
    前期布局:一点多面,牢抓核心价值取向;
    中盘作战:战略思维的创造性表现与执行决定生死;
    收官监测:是否帮助企业创造超预期价值!
    总之我们的目的是赢:在我们的帮助下,产生实效,收获更多的经济价值与社会价值。
                                                                                                                                                                                             

    行销力兵五色篇
    色不过五,五色之变,不可胜观也 
    客户是谁、产品评判、市场情况、核心优势、形象口碑。是推广的基本五色,缺少一色,对项目的把握就不够完整,创作过程中就可能顾此而失彼。
                                                                                                                                                                                             

    行销力兵聚合篇
    合军聚众,交和而舍 
    毛泽东著名的军事理论“集中优势兵力,各个消灭敌人”,讲的就是抓住最关键的、最有竞争力的卖点打透、打实、打穿。只有这样才能打动消费者的内心,从而打开市场的大门!
                                                                                                                                                                                             

    行销力兵法之九变篇
    凡用兵之法,将受命于君,合军聚合。泛地无舍,衢地合交,绝地无留,围地则谋,死地则战,途有所不由,军有所不击,城有所不攻,地有所不争,君命有所不受。
    在服务客户的过程中,不能做没有自己思想的附庸者,客户提供的对创造有帮助的意见,我们当然乐于接纳,但是不是无原则的接纳。从专业的角度,抱着对项目、对市场负责任的态度,对于我们认为正确的理念与观点,我们将坚持到底,虽受命于君,特殊情况下,君命亦有所不受!
                                                                                                                                                                                             

    行销力兵法之因粮篇
    取用于国,因粮于敌,故军食可足也
    真正好的策略和执行不只是促进销售那么简单,能帮助企业创造“五出”的效果,产出五种粮食——出成果、出机制、出品牌、出人才、出网络,才能算是策略之极致!
    出成果:使企业获得项目的成功和实实在在的利润。
    出机制:通过项目的操作,建立健全一套有效的运作机制。
    出品牌:通过一场战争打下来,打出或者提升企业的品牌形象
    出人才:通过“打仗”,锻炼、培养出自己的人才队伍。
    出网络:使企业建立属于自己的营销网络、公关网络、资源网络。
                                                                                                                                                                                             

    行销力兵法之归元篇
    大道至简,万法归宗
    一个好的策略方案,无论项目之大小,终建立在对项目背景与市场状况的深入理解!在纷繁复杂的表象中找到核心要素,然后用恰当的创意表现方式把它展现给我们的目标对象,所谓“治大国如烹小鲜”,当一个人,一个团队真正掌握了这个“道”,那他的发展前景是不可估量!
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